PERFECTLY IMPERFECT
PERFECTLY IMPERFECT was a personal brand that was developed to visually show who I am as a designer.
The concept was You, do you. I believe there are small quirks in everyone that differentiates us from each other and we should not be afraid to show them and just be ourselves, thus this brand focuses on my quirks and what I believe makes me different.
A sub-theme for the project was "positive disruptions". As a creative, our minds are constantly filled with positive and negative thoughts about our work...however I wanted to focus on the positive thoughts- the reassurance we get that motivates us to keep doing what we're doing, which is why I made use of illustrated phrases.... to help motivate you.
Deliverables spread out together
Perfectly Imperfect gif
Postcard designs: front and back
Poster Design- A3
T-shirt design: Back
Yes I can gif
Letterhead: front and back
Business cards: option 1
Business cards: option 2
Corporate Identity: business cards, planner, letterhead and sketchbook
